Fred Firestone, principal of the Ethical Selling Institute
Annual Kick-Off Meetings * Keynotes * Breakout Sessions * Workshops
National Columnist, Attorney, Trainer, Game Show Host, Entrepreneur,
Television "Customer Satisfaction" Expert, Social Worker
Firestone Speaker Summary
I am the principal of The Ethical Selling Institute, a subsidiary of Sempact, Inc. We provide training, speaking (keynotes, breakouts) and coaching to companies and organizations on how to pull ahead of the competition by building more of the EthicalFactor (Trust, Credibility and Partnership) into their products and services. We believe that doing so is not just the right thing to do; it is the ultimate differentiator.
*Our definition of selling is not the conventional one. We take a broad look; it encompasses any moment of truth that influences perceptions of service image. Thus, all people who have contact with customers/clients/guests/patients would be involved in "selling."
Since Sempact's birth in 1988, we've refined our approach to provide clients with a logical process that's yielded some significant results. Our philosophy presupposes there are no contradictions between doing what is best for you and doing what is best for your clients or customers. I'm linking a recent column I wrote that sets forth our philosophy: PullingAhead of the Competition: Developing and Selling Your Competitive Advantage.
I have been fortunate to have had the
opportunity to have spoken to businesses and organizations across the
country on how
to continuously add more perceived value to products and services so
that more business is warranted (Topics: Differentiation, Customer
Satisfaction, People Make the Difference).
If you would like to speak with someone about your meeting needs and concerns, call our office: 314-863-4000 or E-mail Us. Thanks for your interest.
Meeting Planner Concerns
When we speak with meeting planners and speakers' bureaus, they tell us in bringing on a speaker, the following are potential areas of concern:
It is extremely
important to me to be sensitive to each of these issues.
Some Pertinent LinksReference Letters
Sampling of PullingAhead Columns
Topic: Adding Value and Delivering on Moments of Truth
Topic: Selling the Value
Phone: 314.863.4000 | Email: info@EthicalSelling.com | 7730 Carondelet Avenue, Suite 106, St. Louis, MO 63105
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