An acknowledgment and celebration of WOWEDSightingsSM: extraordinary customer service experiences About WOWEDAMERICA An Open Letter to St. Louis Consumers and Businesses ... We are in search of WOWEDSightingsSM. What is a WOWEDSightingSM?  It's when a customer is the recipient of the WOWEDFactorSM: "A customer service experience that is perceived to be so extraordinary, that the customer's perception of that individual, and consequently the business, becomes significantly enhanced." (WOWEDFactor article) Why? Because we want to recognize those "WOWERS," ...  the people who are really making a difference.  (See Sampling of St. Louis WOWEDSightingsSM and About WOWEDAMERICASM below ...) Here's how WOWEDAMERICA.com works: Anyone who's experienced a WOWEDSightingSM can complete the on-line Sighting Form: Click here and give us your "testimony." In the alternative, St. Louis-area businesses can submit customer letters, which, for all intents and purposes, say "WOWEDSightingSM"! (To keep things on the up and up, we verify the legitimacy of all letters.) (Send letter to WOWEDAMERICA, 7730 Carondelet Ave., Ste. 106, Clayton, MO 63105 or fax to: (314) 863-0009.) Each individual selected by our Board of Advisors receives a Certificate of Sighting, which will also be up on our site for a period of time.  And, we've working on some other ways to celebrate the Sightings! One of my favorite Sightings: Yours in search of WOWEDSightingsSM, Fred Firestone WOWEDSightingSM Recipient and Principal, WOWEDAMERICASM (314)863-4000 firestone@wowedamerica.com P.S. We are looking to build our Board of Advisors and are in search of corporate sponsors ... companies who believe that delivering the WOWEDFactorSM is their competitive advantage. Please contact me if it makes sense to do so. Sampling of "Best of the Best"  St. Louis WOWEDSightingsSM since 2006: all Certificates of Sighting below include recipient's "testimony" Kurt, Customer Service Manager for USBank, takes care of a customer issue as if it is his account. Kurt's Certificate Betty, bartender for the St. Louis Baseball Cardinals, sets the tone for a great game regardless if the Cardinals win. Betty's Certificate Cody, service provider at Firestone, serves customer on his day off.  Cody's Certificate Edna, driver for Hilton, befriends an 80 year old van passenger. Edna's Certificate Connie, clerk at Walgreens, defines the word "courteous." Connie's Certificate Adam, manager at Enterprise Rent-A-Car, provides much more than a car. Adam's Certificate Chris, produce manager for Dierbergs Markets, is the Dierbergs brand. Chris's Certificate Joe, salesperson for St. Louis Custom Gear, makes last customer of the day feel as though he's most important customer of the day. Joe's Certificate Amy, bartender at Mimi's Cafe, knows her customer's drink order. Amy's Certificate Joyce, salesperson for Henefer Jewelers, pays for mistake out of her own pocket. Joyce's Certificate Chad, salesperson for New Balance, goes out of his way to satisfy customer. Chad's Certificate Jessica, phone rep at American Airlines, defuses a customer's anger. Jessica's Certificate About WOWEDAMERICASM  For the past 22 years we have worked with companies and organizations on how to add more perceived value to their products and services.  (Article: Consultant Helps Businesses to Differentiate Service from Competitors) In 2002, I had an epiphany.  I was beckoned by Hardee's ad for a $6 burger for $3.95. I was pleased by my burger but overwhelmed by Harriet, the minimum-wage server who treated me like I was a guest in her home.  My epiphany was that Harriet, not the burger, was the Hardee's brand-enhancer. I was so intrigued I volunteered to work a shift and wrote about my experience. (Article: Harriet and the $6 Burger) I'm second from the right! We then conceptualized the WOWEDFactorSM (a customer service experience that was so, "humanizing, engaging or connecting," your perception of the person you were dealing with, and consequently the business or organization, became significantly enhanced) and developed workshops for businesses on how to build and deliver their WOWEDFactorSM differentiators. Background Article: WOWEDFactor: A Key to Business Differentiation Workshop: WOWEDFactor: How to Build Significant Business Value Through Employee/Customer Interactions -- piloted in July, 2006 with Anheuser-Busch The WOWEDFactorSM doesn't happen until it's happened.  Notice, we don't call it the WOWFactor. It's past tense intentionally. It doesn't exist until a customer perceives it to have happened to him or her.  A business can only say its objective is to build its value by having its customers experience the WOWEDFactorSM with its employees. A customer doesn't experience the WOWEDFactorSM with ACME Tool and Rental; she experiences it with Pete, Judy or Tom who work for ACME Tool and Rental.  It's a personal experience and people have personal experiences with people -- not businesses. Thus, the extent to which businesses deliver the WOWEDFactorSM has everything to do with their employees and their crucial interactions with customers.  And, the business-enhancing impact of doing so can be significant. We created WOWEDAMERICASM as a way to recognize and celebrate those Harriets out there making a difference. We do this by capturing and verifying WOWEDFactorSM Sightings (WOWEDSightingsSM) and then acknowledging the "Best of the Best" with Certificates of Sighting and other celebrations. Fred Firestone, WOWEDSightingSM Recipient and Principal, Ethical Selling Institute and WOWEDAMERICASM Return to Top PullingAhead, EthicalFactor, WOWEDFactor, WOWEDSighting(s) and WOWEDAMERICA are service marks of Sempact, Inc.

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